Land-based casinos have been in operation for many years and are a very popular destination for both casual and professional gamblers alike. In fact, many cities such as Las Vegas, Atlantic City and Macao have entire local economies built upon land-based casinos and the benefits they offer to tourists. However, why are they so successful and why do people keep feeling drawn to them despite the fact that the majority of the people simply lose money time after time while playing there?
For most people, the most alluring feature that keeps them locked into a land-based casino isn’t simply the potential money they can earn from playing there but the environment that the casino maintains. With hundreds or even thousands of people laying down countless sums of money across the board – and many times having a good portion of that money returned to them – a fast-paced, exciting environment is created where people are drawn into the excitement and the desire to be part of the crowd. This excitement can actually have a chemical effect upon our brains and cause many people to develop a dependence upon it much like those that are referred to as “adrenaline junkies” as they have an uncontrollable urge to partake in dangerous extreme sports for increasing thrills and adrenaline rushes.
Land-based casinos also selectively hire a number of different staff members to bring in and retain customers, often selecting only the most attractive and sociable prospective employees to converse with paying customers while they play. The sex appeal factor has long been a well-known successful marketing and retention ploy and this is used in land-based casinos just as much as in marketing materials, particularly in major gambling cities such as Las Vegas.
Some reports are also circulating that some land-based casinos introduce pheromones into the air that can help calm players and encourage them to keep paying money. While this hasn’t been confirmed in many places, it can still be an effective measure to allow for a legal chemical substance to be circulated to help relax people and feel more at ease, encouraging them to both stay longer as well as return once again should they ever leave.